On September 16, hoodwinks the powdered milk which the cow group produces by the insolation to include the melamine, Niu Gensheng responds does not know this matter, brings in the national populace to give scolding, not only the sales volume drops largely, the stock price also suffers cuts in two at the waist. Formerly, entrepreneur’s a few words perhaps will not cause such great unrest, but at this point, the enterprise faces the consumer had already had the earth-shaking change, simultaneously the informationization and Internet’s development also put in the enterprise leader’s behavior under the magnifying glass. However the enterprise leaders have neglected this change, they have not realized the public opinion are the double-edged sword, they through express each opinion to the public, leads the enterprise influence with individual influence, but when presents the crisis of confidence personally, the enterprise will also encounter the association. The neglect society transforms, enters the mine field ignorant Perhaps do the entrepreneurs also in the doubts, why this year the national so pay attention to enterprise’s procedure, the donation gate lives the response question powdered milk regarding ten thousand branches with the Mongolian small snail root the opinion so to pay attention This is because they have neglected an environment change.
When Chinese average per person GDP day by day close 3000 US dollars, because China intermediate strata starting, in the future the most centralized endure trials will be the leader enterprise exactly, but these enterprise’s leaders, their every word and deeds especially will receive the public the attention. Looks like in the Beijing University market and medium Research center Assistant Director Liu Dehuan, these are only the beginning: will have more and more enterprises in the future faced with the similar crisis.